The term design is often tied to the various applied arts and engineering. As a verb, "to design" refers to the process of originating and developing a plan for a product, structure, system, or component with intention. As a noun, "a design" is used for either the final plan or the result of implementing that plan in the form of the final product of a design process.
Communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people. It seeks to attract, inspire, create desires and motivate the people to respond to messages, with a view to making a favorable impact to the bottom line of the commissioning body, which can be either to build a brand, move sales, or for humanitarian purposes. Visual communication on the World Wide Web is perhaps the most important form of communication taking place when users are surfing the Internet. When experiencing the web, one uses the eyes as the primary sense and therefore the visual dísplay of a website is important for the users understanding of the communication taking place.
The relationship between design and production is one of planning and executing. In theory, the plan should anticipate and compensate for potential problems in the execution process. Design involves problem-solving and creativity. In contrast, production involves a routine or pre-planned process. A design may also be a mere plan that does not include a production or engineering process, although a working knowledge of such processes is usually expected form our designers. |
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