Planning is the psychological process of thinking about the activities required to create a desired goal on some scale. As such, it is a fundamental property of intelligent behavior. It describes the formal procedures used in projects, such as the chronology decided in advance for a prospective event, campaign, the startegy for a particular brand positioning, etc. It can play a vital role in helping to avoid mistakes or recognize hidden opportunities. Planning helps in forecasting, makes the future visible to some extent. It bridges between where we are and where we want to go. Planning is looking ahead. Just as no two projects are alike, so also their plans. It is therefore important to prepare a plan keeping in view the necessities of the project.
Planning serves the following three critical functions:
Helps the team to clarify, focus, and research their ideas or project's development and prospects.
Provides a considered and logical framework within which a project can develop and pursue logical strategies over the next phase/s.
Offers a benchmark against which actual performance can be measured and reviewed.
Intelligence is a property of the mind that encompasses many related abilities, such as the capacities to reason, to plan, to solve problems, to think abstractly, to comprehend ideas, to use language, and to learn. |
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